Core Strategies
- Cultural Dominance Strategy
Goal: Embed anti-MAGA messaging into everyday American life, making it socially unacceptable to support authoritarianism.
Approach:
- Satire & Humor: Develop viral content that ridicules MAGA’s hypocrisy and failures, making them look weak, foolish, and unpatriotic.
- Entertainment & Influencers: Partner with musicians, comedians, TikTok creators, and artists to make anti-MAGA views mainstream.
- Symbols & Merch: Create powerful branding that makes opposition to MAGA a cultural statement, just as MAGA uses red hats and flags.
- Community Spaces: Engage with churches, bars, and barbershops—places where everyday political discourse happens—to introduce anti-MAGA conversations.
- Reframing the Narrative: Making MAGA the Villain
Goal: Shift the focus from just blaming Trump and billionaires to exposing MAGA itself as an anti-American, dangerous movement.
Approach:
- Expose MAGA as a Fraud: Frame MAGA as a scam that exploits its own followers, making their lives worse while enriching the elite.
- Patriotism Reclaimed: Position anti-MAGA as the true defender of American freedom, democracy, and working-class values.
- Clear Talking Points:
- “MAGA is weakness pretending to be strength.”
- “MAGA is billionaires using fear to control you.”
- “MAGA is the real cancel culture—they want to control your life, your books, your marriage.”
- Mobilizing the 60% Who Did Not Vote
Goal: Turn non-voters into an army against MAGA by making inaction socially unacceptable.
Approach:
- Public Shaming of Apathy: Use viral messaging to make non-voting feel like complicity in authoritarianism.
- Emotional Calls to Action: Show how MAGA policies personally hurt non-voters—low wages, lack of healthcare, loss of rights.
- Targeting & Outreach: Identify and reach non-voters where they are—at workplaces, social spaces, and online communities.
- Local Organizing: Bring the fight directly to working-class communities through local events, town halls, and direct outreach.
- Direct Action & Community Engagement
Goal: Build a grassroots movement that is present in real-world communities, not just online.
Approach:
- Neighborhood Organizing: Train volunteers to engage in community spaces where organic conversations happen.
- Protests & Disruption: Plan high-visibility actions that challenge MAGA narratives in public spaces.
- Worker Mobilization: Support labor movements and economic actions that weaken MAGA-backed corporate interests.
- Self-Defense & Protection: Promote community safety and self-defense strategies to counter MAGA intimidation tactics.
- Defining Resistance: What It Means & How We Do It
Goal: Establish Resistance as a real, actionable strategy to disrupt authoritarian power and exert political pressure.
Approach:
- Peaceful Protests: Organize large-scale demonstrations in key locations to disrupt business as usual.
- Phone Calls, Emails, and Letters to Congress: Flood elected officials with demands to hold MAGA leaders accountable and pass protective policies.
- Civil Disobedience & Public Disruption: Engage in sit-ins, blockades, and other nonviolent disruptions to make our presence felt.
- Economic Resistance: Boycott MAGA-supporting corporations and push for labor strikes where feasible.
- Legal & Policy Advocacy: Support lawsuits and legal actions against MAGA-aligned policies and politicians.
Anticipated Outcomes
- MAGA Becomes a Social Liability: Supporting MAGA is no longer just a political stance but a source of ridicule and shame.
- Culture War Victory: Anti-MAGA messaging is embedded into mainstream culture, from music to sports to everyday conversation.
- Mass Mobilization of Non-Voters: Apathy is no longer an option; civic engagement is reframed as an act of self-preservation.
- Sustained Resistance Against Authoritarianism: A clear, ongoing movement of protests, economic actions, and disruptions that counter MAGA’s influence.